A new way of talkin'
On Sunday I learned a new way of talkin' and a new way of walkin' with the presentation of a two hour Webinar for Fusion The Ontario Clay and Glass Association.
Teaching has been my vocation most of my adult life. Teaching pottery for the past 20 years all over the globe. Covid came along and what has defined me ended over night. When Chris Snedden of Fusion asked me to do the webinar I enthusiastically said "absolutely!
Here is what is so amazing. For that 2 hours we had 228 sign up from around the planet- UK, Virgin Islands, Australia, USA and coast to coast- Canada. You can't travel the world so you have to bring the world to you.
In the 50's then maxim of commerce was build a better mousetrap and the world will beat a path to your door. In other words make great pots and they will find you.
The 60's and 70's brought service. Things like credit cards, packaging, hang tags, etc. Wrapping your pots in newspaper and putting them in a old bag was not what we expected when buying an expensive pot.
The 90's and up to March 2020 was the "offering a great experience". Potters have usually done this well with studio visits, kiln openings, special shows, studio tours with awesome food and gallery openings. So we're all wondering what's next.
I think from March 2020 it will be the innovators that succeed in this New Abnormal. I have often said that people don't just buy your work. They buy you! I have had the privilege of being asked to present at potters conferences in Japan, China, Korea, Wales, Italy and all over the US and Canada. I call them bus man's holidays. Work and see the world. It also was a very important vehicle for the selling of my work.
With these Webinars the world becomes your oyster. You are not only presenting to people within striking distance of the conference but now the entire world can participate.
There is nothing like being in a room with a good teacher. That is the best case scenario but until we can back to being together the Webinar will have to do. Maybe it will be an add on service even when we get back to doing what we love. Being social. I did love the Chat option on Webinar. It made me feel you were there in front of me. I do believe that teaching is the most important job in the world. Good teachers produce excellent students.
Thank you Fusion and all of you that tuned in. This old dog is trying to learn new tricks.